“FAIL FEARLESSLY” | INTEGRATED
An integrated campaign that encourages people to make their share of mistakes and to get up after taking a fall. Because people who learn to pick themselves back up after reaching rock bottom are the ones who reach success.
OUTDOOR
SOCIAL MEDIA
People will be given the opportunity to nominate an aspiring dreamer by tagging them with #FailFearlessly and Wite-Out will correct their failures with a grant towards their success.