Strategy:

This concept was developed to support the treatment of rare genetic forms of obesity, with a specific focus on engaging younger patients experiencing early-onset obesity. The idea took shape as a thoughtfully designed storybook, created to communicate complex biological processes in a way that feels approachable, relatable, and easy to understand. Through visual storytelling, the book helps young patients better recognize and articulate how their bodies feel, reframing their experience in a compassionate and accessible manner.