“LIFE IS NUTS” | INTEGRATED
Moms need a break. Justin’s, the all-organic nut butter brand of choice, will help take off some stress while still on-the-go.
A sponsored post will introduce Justin, the Facebook bot that helps keep break time in check. Using Facebook’s geo-location, mom’s will be rewarded with “Mom Minutes,” complimentary coupons to be used in locations near them.
MICROSITE
The microsite will connect to Facebook and help narrow down a few of their favorite things.
NFC-ENABLED PRINT
Ads will be placed in magazines for bathroom stalls, doctor’s offices, salons, etc. anywhere moms get the chance to take a break. Using Near-Field Communication technology, they will simply need to tap their phone on the icon to receive their reward wirelessly.
“MOM MINUTE” COUPONS
NFC-ENABLED OOH
The same NFC-enable technology will be taken to shopping carts and parking garages, places where moms find themselves running faster than they are out of time.
Art Direction: Manuel Garcia
Copywriting: Gianna Orecchio