COSENTYX® (Secukinumab)
Monster Within
HCP | Psoriasis (PsO)
Strategy:
This concept was designed to visually convey the hidden burden of inflammatory back pain, highlighting how severe internal inflammation can contrast with an otherwise “normal” outward appearance. The campaign builds empathy by illustrating the intensity of inflammation and its impact on patients’ daily lives, revealing the pain that lies beneath their surface.
Referrer Emails - Desktop & Mobile
We developed a series of emails to help healthcare professionals effectively Assess, Test, and Refer patients, creating a clear and streamlined outreach framework. This approach was later extended into print materials to broaden reach and maintain consistency across channels.
Email 1 - ASSESS
Email 2 - TEST
Email 3 - REFER
Digital Referrer Leave Behind
The Assess, Test, and Refer framework was then extended across digital platforms, including an easily accessible and shareable PDF designed for use by both healthcare professionals and patients.
Digital Banners
A series of digital banners were developed to extend the campaign across web platforms. Multiple size variations were created to ensure broad placement flexibility, maximizing reach and reinforcing brand communications across diverse digital environments.
Print Materials
A series of print materials were also developed particularly for healthcare providers to introduce Cosentyx into their patients’ lives. This work included 2 variations of a leave behind and a tear pad.
Referrer Leave Behind - Version 1
Referrer Leave Behind - Version 2
Tear Pad