“NOW YOU SEE ME” | INTEGRATED
High-end brands pride themselves in exclusivity; to be the loudest but in the most discreet form. Balenciaga will hide messages behind their ads that will allude to their most sought out collection.
ANIMATED PRINT
Posters will suggest a hidden clothing collection by revealing a small portion of a secret message behind them.
AR: Using Snapchat’s AR feature, people are able to "scan" an image and reveal a message. Each ad will contain a personalized link and access code to an undisclosed microsite.
BILLBOARD
AMBIENT
AR-enabled animated stickers will tag larger cities’ major fashion districts and disrupt the ordinary shopping experience.
MICROSITE
A personalized access code is necessary to enter the microsite. Afterward, the collection will be made available for 24 hours.