This project was for an Aleve pitch. The objective was to build awareness and trust in the new Aleve data demonstrating superior over-the-counter relief for specialized pain in these 3 categories: knee pain, dental pain, and menstrual pain. I was assigned menstrual pain.

The idea of putting together over-the-counter pain kits came from looking beyond just taking a pill. It was important for this target audience to feel as calm and relaxed as possible throughout their experience.

The kit shown below could then be customized with items to also aid in knee and dental pain.

Pain Pack Med Kit