reSET® & reSET-O™
This Was The Moment
HCP & DTC | Digital Therapeutic
Strategy:
This concept focuses on reaching patients at the exact moment when relapse risk is highest. Using a countdown timer as a central visual, it captures the urgency and emotional weight of this critical decision point. By targeting this pivotal window, the campaign aims to interrupt opioid and substance abuse at its most vulnerable moment, offering support when it can have the greatest impact and when it matters the most.
Social Media
We leveraged social media to strengthen and define the reSET brand identity, creating a cohesive presence that supports patients as they discover and learn about the therapy. Our approach ensured that visitors could easily find clear, credible information to help guide conversations with their healthcare providers. We also developed sponsored content strategies for both Facebook and Instagram to extend reach and engagement.
Digital Banners
A series of digital banners, both animated and static, were developed to extend the campaign across web platforms. Multiple size variations were created to ensure broad placement flexibility, maximizing reach and reinforcing brand communications across diverse digital environments.
Patient Materials
A series of patient materials were developed to communicate the role of reSET in doctor’s waiting rooms. This work included polybags and a waiting room brochure, all designed to build brand awareness and drive engagement.
Polybag
Waiting Room Brochure & Holder
HCP Materials
A series of office materials were also developed paticularly for healthcare providers to introduce the role of reSET in their patients’ lives. This work included a coding & billing guide, an enrollment form, and a patient service center video.
Coding & Billing Guide
Enrollment Form
Patient Service Center Video
We developed a short onboarding video to welcome patients to reSET and clearly introduce the range of support services available to them. The goal was to ease concerns, reduce intimidation around using a digital therapeutic, and provide reassurance through simple guidance, clear communication, and an approachable, supportive tone.
Substance Use Disorder Approval
After reSET’s initial approval for opioid use disorder, its indication expanded to include substance use disorder. This allowed us to refine the campaign’s visuals and messaging while staying aligned with the core brand. The updated approach addressed a slightly different audience and time stamp, while still delivering a consistent and impactful message.